BOSTON--(BUSINESS WIRE)--Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but only 18% of women are actually using these types of terms. I will no longer buy either razor. Theres nothing diabolical about this little follicle Gillette Venus is continuing its mission of normalizing discussion of the pubic region. The 1-minute spot sees our cartoon hairoine perched on a bathtub soap dish, belting out the woes of life as the bodys most maligned cuticle. Last year, the hygiene brand debuted its musical theater pube seeking acceptance from the masses. As famed former ad critic Bob Garfield pointed out in his book, And Now a Few Words from Me : . In any case, its not just the quick cut of the models crotch thats the problem. You see it on TV, in popular music, and even (and most alarmingly) in our schools and classrooms. Gillette Venus is refusing to beat around the bush when it comes to discussing personal grooming in a humorous ode to the humble pubic hair, the blight of soap dishes up and down the land.. Does this ad for Gillettes Venus for Pubic Hair and Skin razor disrespect women? "It's Time to Care (For Your Pubic Hair)" is one of the current commercials being aired by Gillette Venus. Yes, its okay! Finally, I think its pretty presumptuous of you to say that men are too lazy or whatever to groom themselves down there. Venus Pubic Hair and Skin Razor Starter Kit | Venus Pull these commercial, theyre inappropriate for numerous reasons.. Modesty? This is three generations of family caught in the crossfire of Gillettes very public pubic-hair pruning a man, one of his teenage daughters, and his grandson. It seems like a very male perspective when it comes to whats appropriate sexually.. ", With over two decades of research and scientific development in womens hair and skin under our belt, literally, we know that grooming means something different to every woman, said MyAnh Nghiem, Gillette Venus communications director in the statement. I bet you are completely wrong about 90% of women buying this productwe are way smarter than that! Please if your kids are old enough to hear that the 13 year old VIRGIN Mary gave birth and raised it with a 30 something year old theyre old enough to see pubic hair. Step 6. And who are you to warn anyone of anything, Mr. or Mrs. Fd Up? If you havent already figured it out if you buy Pink razors and such that have the same product in Mens (not in pink), youre simply paying PINK MARK UP, AND THE COMPANIES ARE COUNTING ON YOUR NAIVETY TO DO SO. We women know how to use a razor and in delicate areas. Those who dont, stop forcing it into their homes. But when they got one look at me The full lineup includes: These products can be used together as a regimen or individually to fit each persons needs, whether hair is there, gone, or growing. Exactly right. ;-) Your response is a little ugly and insulting for a lady (I assume) who is concerned with how explicit a razor commercial is. and optimally spaced blades allow the blades to cut hair while barely I was shocked but then was disappointed immediately, expecting the first labia on TV commercials. It features rapper Princess Nokia singing and discussing pubic hair. However, we know that a year later there is still more work that needs to be done. The colors are vibrant, lush, and green, the pool tranquileverything ideal and fantastical. You can write to them on Twitter at @Gillette and @GilletteVenus and on Fakebook at https://www.facebook.com/gillettevenus. Gillette Venus stated on YouTube: Its time to get comfortable with the word pubic and the whole area down there. Gillette Venus for Pubic Hair & Skin Gentle Trimmer Plus 1oz Smoothing Exfoliant Visit the Gillette Venus Store 6,711 ratings | 38 answered questions Style: Trimmer + Exfoliant About this item GENTLE HAIR REMOVAL: Lateral skin protection fins offer a gentle removal of hair in the pubic area. Kind of sad to think it must be men because a female old enough to shave doesnt need a demonstration. A couple of statements within the ad are extremely crude: Is the word pubic blasphemy? and Hope can be found for your pubic mound. The ad concludes with its campaign hashtag, #SayPubic.Another #SayPubic campaign advertisement is A Song for Pubes, which features a cartoon pubic hair character singing and dancing while discussing pubic hair. She should be more worried about not having a nose. (And lets just take a moment here to say that every human on the planet has the right to shave, or not shave, however much, of any part(s), of their bodies that they so choose and its none of anyone elses fucking business.). In contrast, I havent heard anyone complain about the Schick ad running in prime-time hours. You describe the Schick ad as flirty and fun. Looking at the ad I can see that. How fucking dare they! Gillette Venus Intimate Grooming Razors for Women, 1 Venus Razor Bikini Trimmer, 2 Razor Blade Refills, Pink Visit the Gillette Venus Store 16,622 ratings | 58 answered questions Style: Handle + 2 Refills See more About this item Don't settle for shave bumps and ingrowns. No one does this with clothing on. This is a great ad and it hits their target market and provides a solution to an issue that women have. Its even kind of therapeutic Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. The song Its Time to Care (For Your Pubic Hair) featuring Princess Nokia debuts on all Venus social media channels today. If you agree these commercials are inappropriate, please sign our petition urging Gillette Venus to pull its "#SayPubic ads immediately. "Its Time to Care (For Your Pubic Hair) is one of the current commercials being aired by Gillette Venus. This ad is inappropriate as are some others being aired now. In other words, advertisers use your heads, and keep your junk in your pants. Coward. Products can be found at all major retailers where you find Venus products or on GilletteVenus.com. Gillette Venus Razor for Pubic Hair & Skin #femininecare Cranky Ad Review rating: One stubbly star out of five. Advertisers, this is not OK. And here is why.#advertising #ads #brands #commercials @Gillette @GilletteVenus https://t.co/oU2BTMBLZo, The Cranky Creative Blog (@Cranky_Creative) July 22, 2021. You think the model in this ad looks modest? You may unsubscribe at any time. Hell yeah! As a songwriter and rapper, I connect with my fans by helping them show up as their truest selves. Parisians tuck into coffee and croissants again as cafes r Woman has 'loud, full body orgasm' in the middle of LA concert, $76K NJ boarding school admits falling 'tragically short' in protecting teen who killed self after relentless bullying, 'rapist' taunts, Georgia player under fire after racist remark during 2023 NFL Draft on livestream, Jess Margera says his brother, Bam, is dying: Nothing I can do about it, Mark Wahlberg responds to Entourage reboot rumors, Kim Kardashian seemingly shades Kourtneys wedding in now-deleted caption amid feud, NY Post Sports Reporter Zach Braziller breaks down the Knicks game 1 loss to the Heat, Kendall Jenner rocks sheer top, fur mini skirt for date night with Bad Bunny. Boom. Gillette Venus - Home - Facebook Very compelling! Agreed, Holly. Shame on them for putting that garbage on tv. Thoughts? Still not convinced it belongs in a TV commercial, though. JUST SAY PUBES! - Gillette Venus TV Commercial (2022) - Princess Nokia Each product provides women with the right tool to achieve and maintain whatever level of hair they are most comfortable with. Tell Gillette what you think on its Facebook and Twitter pages. And least of all, children dont need to see these things. There are things in this world that are not trying to assault you. Men are sick. Whats your point, Randy? Includes 2 cartridge refills. Its a question of taste, decorum, and timing, and this ad lacks all three. To paraphrase a line from Jack Nicholsons character in the film As Good As It Gets: People like you can shave my crotch., Agree with you wholeheartedly my grandson looked at me like what the heck??? I hate their commercials too, not appropriate! This years rendition doubles down on the message alongside the launch of new products within its pubic care line, a gentle trimmer and a hair-softening oil. The Venus for Pubic Hair & Skin Collection offers the most complete regimen for womens pubic regions. Youd think you were trapped in a time warp placing you in the dark ages. Well, I was raised to be a lady, not just female. Advertising is a shotgun, not a rifle. I believe I explained that in quite some detail in my post. Thank you. Thank you for your thoughtful wisdom in this reply. Unfortunately, advertisers seem to have no bounds as we now see commercials for feminine hygiene products during peak hours which mean many people are probably watching TV & those type of products are the last thing anyone wants to see while eating lunch or dinner. Spot on, Chris. Think again. #trending #commercial #gillette #venus #disturbing #hair #pubic Gillette appears to be going down a similar path. If you dont know what a razor is used for.. well then youre too young. I am sick of seeing this commercial come up every time I watch t.v. Are you a woman who found this commercial, um, gay? For Princess Nokia, partnering with Venus to help people get comfortable with saying pubic and to show up in the world as their truest self, was a natural partnership. Oh, Di. Gillette's Venus For Pubic Hair & Skin Razor is designed for tricky areas. The end result, sure, if thats your thing. Its impossible to shift a societal norm that has been in place for centuries overnight!, Need a credit fix? Fake email address, check. precision trimmer on the back of the blades to help navigate tricky Free Shipping at $35. That's precisely what Gillette and model Nicole R. Rasenti have done in this new TV commercial for the Venus for Pubic Hair and Skin razor. So advertisers have a responsibility to behave, and that means showing respect and decorum. It is not like she is naked. Im not sure how erections are somehow not related to sex but vibrators are, Fine told The Post at the time, in reference to some mens brands that prominently promoted remedies for erectile dysfunction. You want the end result, the smooth fuckable prize, but you dont want to see what it takes to make skin smooth. I believe that explicit ads like this one, when shown at all hours of the day, hasten the loss of our childrens innocence and contribute to a coursening of the culture. Most of you complainingass motherfuckers wont do it. When we launched this collection of products last year, we wanted to offer something for every woman and their own unique grooming routine, says Stephanie Niezgoda Moss, R&D Director. With its new ad campaign, Gillette Venus may just have scored a first. The woman does sort of dance about and the more flirty trimming of pubes is alluded to, but its not the Schick ad. The ruling from society was Ewww Its one thing to have an opinion, but your response to my comment was very intense, considering the comment wasnt even disagreeing with you. Hi, Im a pube! she announces before breaking into a Broadway-style tune, singing of her plight as a lowly, gnarly curl, hoping to be treated like her colleagues who spring forth from other parts of the body. Remedies for thrush, constipation, impotence, incontinence, spots, boils, weird smells, graphic periods, you name it, weve got it. I went looking for a way to let Gillette know its gross and inappropriate. areas. Take the bush off. No one needs to have their private business displayed on tv. Venus + Sustainability. This ad is way too much! Gillette Venus Women's Razors and Shaving Products | Venus Its absolutely creative and well produced. Published February 15, 2021 Advertiser Venus Advertiser Profiles Well start with a song about pubes, sung by pubes. Thanks for writing, Chris. . By the sound of it, thats not you, and thats fine. Everything woke turns to shit. Its impossible to shift a societal norm that has been in place for centuries overnight! I personally find this commercial very offensive! Always appreciate your insights! I had a chance earlier to read your other blog post about the inundation of race and other minorities in advertising and in addition to all the diversity groups mentioned there, I would like to add that the advertisements for womens clothing are currently so saturated with plus size and larger models that anyone below these sizes would think there was nothing available to them by certain brands. . Schick is pandering to a bunch of dudes who cant abide the thought of womens product being advertised without the women in those commercials being sexual objects. ATTENTION: Major social media outlets are finding ways to block the conservative/evangelical viewpoint. I love that Venus is using all means necessary to get people comfortable with saying pubic, says Princess Nokia, co-writer and featured artist. I dont mean for this to sound combative; I am being sincere. DISTURBING Gillette Venus dancing pubic hair commercial! These ads are horrible. Not appropriate at all. Gillette Venus and Princess Nokia Talk Proper Self Care With Another Adorable Singing Pube The brand continues its '#SayPubic' campaign in a collaboration with the rapper In "It's Time to Care. For that reason, Im excited to be working with Venus to advance this important message that gets more women comfortable talking about their bodies.The Venus for Pubic Hair \u0026 Skin Collection is now available for purchase YAY! So often, brand purpose and other virtue signaling by big corporations is just bullshit disguised as social consciousness to trick gullible consumers into buying from them. This commercial goes way beyond crossing the line, you wouldnt have a man on there with his leg up shaving his public hair! The mons pubus and labia. The Gillette ad, on the other hand, has a closer-to-normal sized woman, in closer-to-regular underwear, moving about in an unrealistic, and just *softly* sexualized way. How to Remove or Trim Pubic Hair - Venus Fed Up, youre not even worth responding to. If you trim, or you shave or youre bare down there Also, I would suggest you might try to recapture some of your own innocence. Venus For Pubic Hair & Skin Razor - Gillette | Ulta Beauty Contact the Creativity Editors. But Gillette, apparently, is too edgy to give a damn. It seems like all the ads are showing perfect skin and shiny hair, but what about this other world inside your underwear? the strand sings. The ad is not appropriate for all audiences and shouldnt be forced into our homes. Simple solution is do not buy Gillette products. I wish for you a path towards resolving your anger. Yet, Gillette still chose to air these commercials despite their obviously controversial nature.Can you imagine what goes through the mind of a child when he or she sees these ads? Thanks. Advertisers, as our uninvited guests, have a responsibility to know better and to behave better. ), or that the models here are intended to titillate men any more than the edgy hipster in the Gillette ad. None of that has anything to do with a razor commercial. I will never buy products from this company again. Shock value meter its off the chart but the vulgarity meter is knocked off the chart! Is it because it is near her vagina? I hate to say it, Lily, but these values are fast falling out of vogue in todays society. The campaign playfully addresses the issue, while the Gillette Venus site promoting the products also features imagery of a diverse range of women shaving their bikini lines. The ad isnt for men. For women its more of the tired, over used, hyper-sexualized, youll-never-look-like-them-but-buy-our-product-and-you-might bullshit advertising has been shoved in womens faces from the get go. Please understand, this blog receives a fair number of drive-by shitposts from people who dont want to leave their names, and I mistook your comment for one of those. As for your man, perhaps he just ogles the ad because he finds it entertaining to get a rise out of you? Obviously, there are is a faction of people who continue to push, push, push at the boundaries of what is acceptable in our society. I would think that with your world view, where children are being taught to masturbate and change their genders, that a woman shaving her legs in a commercial would register at about a 2 on a scale of 10. Most of the commentary as well as the article itself are childish. I dont agree with you at all that the Schick ad objectifies and heavily sexualizes women, or that its message is youre not good enough (where on Earth did that come from? If theyre strong yet gentle enough for a mans face, they should be good for your nether regions as well. You're an aspiring musician and you finally book a spot..and it's an awful rap about pubic hair. I dont want to see anyone shaving pubes ever. It may sound cynical, but its really no more profound or complicated than that. What do you object to them seeing? Gillette's latest ad addresses pubic hair in song - Fast Company Thank you Holly. Personally, I think they should place these ads in magazines or online. This way my 6 year-old grandson who is wondering what this is all about can get a sneak preview of what the future holds for him! Theyre talking about shaving pubes and its not sexy. I also agree that shavers for men are cheaper, better and last longer. It cheapens women, treating them like a piece of meat. Despite the controversy, a survey conducted by Gillettes ad agency indicates that women are overall supportive of open discussion on health issues unique to women: Of the 250 respondents, more than half agreed that society has dictated womens grooming, and 56% hope for more realistic depictions of women in advertising and media, according to Fast Companys report. (adsbygoogle = window.adsbygoogle || []).push({}); You really can say pubic I feel for you. Thats precisely the sort of attitude thats gotten us into this mess were in now, where grade-school teachers are educating young children about gender identities, talking to them about their sex lives, and encouraging them to make choices theyre in no way prepared to make. Its ok to not have all our private feminine details aired. Im not sure how I feel about that, Anonymous . We do not need to see live demonstrations of these products in our living rooms. We dont need another commercial that is inappropriate. Everyone, heres The Pube Song shes talking about. Thanks for your input, Janet. This is not what good advertising is supposed to do. We were thrilled to see so many people taking inspiration from The Pube Song last year and feeling empowered to use anatomical terms to describe their bodies, Dana Malcolm, Senior Brand Director, says. You saw this commercial several times with your mother? touching the skin. Privacy? This razor has a small head and a precision trimmer on the back of the blades to help reach tricky areas. Although ads are supposed to fill you with desire irrespective of actual need, the companies actually dont particularly care why you buy so long as you do. Gillette Venus (GV) has launched an ongoing series of new musical commercials about shaving pubic hair - in the name of "normalizing" it. Yes it can. It created this ad to sell razors. Take the crotch in my face off!!!!! Funny that kids come out of vaginas then you shield them from this fact and act like a womans body is gross and offending. All I ever wished to be was just another hair So vote with your dollars, and let your voice be heard on social media. In 2019, sex toy company Dame filed suit against New York City subways for pulling out (no pun intended) of a deal to run their risqu posters in trains ads that read, simply, Toys, for sex alongside an image of one of their devices. Either way, its too divisive to be a good ad. Sounds like smart advice to me, Rebecca! See Apple and Chinese forced labor as one example. Toilet paper ads, feminine hygiene products, manscaping products, close ups of peoples under arms. And thank you for the drive-by shitpost. Venus For Pubic Hair & Skin TV Spot, 'Thin Skin' - iSpot.tv I wonder, did the idiots at Gillette bother to think how this ad would play out with mixed audiences like this? Try and find some solace. It works on men, who happily ogle the imagined poon and maybe turn and say, Hey babe, you should, uh, trim down there. A sale may or may not happen (and Im sure Schick has a pretty good idea what the number is) but something more important happened. Most razor and shaving products opt for a spa. Venus also recently added a Gentle Trimmer and Hair & Skin Softening Oil to its popular Venus for Pubic Hair & Skin Collection, providing even more options to care for their hair and skin in the pubic area. Its too personal and somethings need to stay behind closed doors. And in the 1950s, you couldn't even say \"pregnant\" on TV. The lack of a visual metaphor and overt talk of pubic hair are jarring to most peoples sensibilities which is why, if you read the comments from both reviews, youll find not only more complaints about the Venus ad, but more complaints about the Venus ad from women. If it werent for the two second shot of her running the razor across the inside of her thigh, it wouldnt be completely obvious what the ad was even for. Thank you for writing and dont be a stranger. Its patented Irritation Defense Bar In May 2021, the brand encouraged people to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection, an array of hair removal and skincare products that care for the pubic area whether hair is there, gone, or growing. Holy shit. Thanks, Kristin. The current "How to Shave 'Down There'" commercial by Gillette Venus shows a woman explaining and demonstrating how to shave her bikini line. Ugh. So, for the launch of its line of pubic area hair removal and skin care products, the brand began its #SayPubic platform. The only way to stop them is to push back. Venus Pubic Hair & Skin Razor is specifically designed to help protect Thanks, Dixie. Gillette Venus Launches New Venus for Pubic Hair & Skin Collection and Thanks for reading. Thats a good point, Rebecca. Agreed! That would have been stunning and brave, wouldnt it? Relax? Theres nothing diabolical about this little follicle., So take care of your pubic hair. However, we know that a year later there is still more work that needs to be done. So on point! Or does it empower them? This is a culture war we are in, and every time the envelope gets pushed farther, it doesnt ever roll back. These people are getting out of hand. We've received your submission. Television is a mass medium, and advertisers have a responsibility to ensure that their work is appropriate for all audiences to whom it is shown. As part of the body-care brand's new Venus For Pubic Hair & Skin. Pubic Hair and Skin. What really hit home with me in your expressive rant is while youre telling someone else to grow up, youre having your own little tantrum about someone else disagreeing with your own thought process. Its a fantasy, yes, but much closer to reality. I agree. What is not subjective is that this ad is shown on TV at all hours of the day morning, afternoon and night. The commercial is appalling! Im sure one day soon well see men shaving their legs. We dont need to see this. If this is the best your team at Venus can do, its time you replace them! Edited to add: In case its not obvious, we *already* live in Clown World: She created a PowerPoint to tell her parents shes been working as a stripper pic.twitter.com/WlFfKpuuZQ, chris evans (@chris_notcapn) August 31, 2021. When it fires, anything near the target is caught in the spray. Bob Garfield. Society has taken the bad and made it appear good. I would argue that *no one* needs to see this, Esther. Optimize TV Ad Spend With Q1 2023 Insights. Contact Gillette Venus | Venus OK, here is another great example of why television is not the right medium for this type of ad. Every woman knows these products are on the market, and can even be advertised in a tasteful manner WITHOUT A DISGUSTING DANCING PUBIC HAIR, OR WATCHING A FREAKIN A CLOSEUP A SOME CHICK SHAVE HER BIKINI AREA. Finally, pubic hair and skin is [sic] getting the attention it deserves, says Gillette. Gillette Venus Drops an Encore to Its Viral Pube Song, Partnering with The video debuted on Venuss social media channels. Children do not need to be exposed to adult private matters. Menstrual pads? The packaging too, features the words "pubic hair." Oh wow. Princess Nokia joins the hair, animated as a human, and raps: If its shaved,its waxed or full of hair, So away with that and lets make some noise. We dont need a visual. Based on my own online research and an informal survey of people in my circle, this ad for Venus seems to be divisive even among women in the target audience. But I dont think men are entirely to blame. In a world where schools teach first-graders about masturbation and encourage children as young as age 4 to change their gender identification without their parents consent, I dont see anything wrong with wanting to preserve our kids innocence just a little bit longer. They have gone too far. So disappointed! Gillette Is Reclaiming "Pubic Hair" In Viral Ad With An Animated Wow, just saw this disgusting commercial for the first time! Gillette Venus, Grey NY, Director Sacha Beeley, BANG Are Back Pushing What once was not ok is now ok. What once was bad is now good. And society goes along with it. Until you pull commercials like this, I WONT buy any of your razors. Odd that everyone is so offended by a woman wearing more clothes than someone on a beach pretending to shave her bikini area. Pretend shaving where there is no hair on a womans thigh? They need entry level porn@ A soft core site where everyone asks for consent and no one gets choked etc.. NO FEMALE WANTS A CLOSEUP OF ANOTHER WOMANS WHOO-HA! teaching sex education lessons to first-graders, including masturbation? pH balanced. "Finally, pubic hair and skin is [sic] getting the attention it deserves," says Gillette. Not just the target. The copywriters for the ad are young millenials who have no sense of morals and boundaries. Is the word pubic blasphemy?. Whoever trimmed their lil bush the best is the winner! You make a ton of great points, Marie, and I totally agree. This year, the hair returns, accompanied by rapper Princess Nokia for a new tune thats more pop than Broadway. Can it get any worse with Gillette? So take care of us, your pubic hair Im just a pube, and its not fair. A worthy follow-up to last year's "The Pube Song"--for which BANG Music won the AMP Award for Best . between shaves to help maintain skin hydration and smoothness so youre Oh, Art. Our Story. Facial Hair and Skin Care . How dare anyone express an opinion that conflicts with your own. If you want to make a difference, Anonymous, let your voice be heard. We all know how a razor works. Also, encourage the company to be more responsible in future marketing campaigns. Tampons? We dont need to see it. At some point, the people who disagree with the inexorable degradation of our culture and morals are going to have to push back, or lose the culture completely. & why suggest women shave!!!!!! Venus acknowledges not just any razor will do for shaving where your skin is most sensitive -- which is why its developed its Venus razor for pubic hair and skin with its patented irritation defense bar, offering a smooth shave where blades barely touch skin. What ever happened to modesty and privacy? Double A Battery Powered Device Get Started with Venus Direct With our $7 Venus Starter Kit, you'll receive our most popular Extra Smooth razor, a mint handle, travel-friendly Satin Care Ultra Sensitive shave gel, and a convenient shower hook in your first order. Schick just positioned itself in millions of mens minds as *sexy*. But feel free to continue defending this shit with absolutely no argument whatsoever. No soft porn. Its just a gross commercial. You have more power than you think. Yeah, as a mom, I love for ads to teach my kids to use degrading slang for my private parts.
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